Caverion’s international marketing campaign Space Saga has been shortlisted in international Digital Communication Awards, in the category B2B Communication. More than 750 applications have been entered for 35 categories where three to five nominees are shortlisted in each category. The winners will be announced on 29 September 2016 in Berlin.
The Space Saga campaign started in the beginning of this year in 12 countries where Caverion is present. The aim of the campaign has been to make Caverion and its services and solutions better known to clients and other stakeholders in an entertaining way.
The campaign utilises a highly advanced digital targeting methodology, which enables the campaign elements to be viewed by people related to Caverion’s industry of operation. In addition to the four Space Saga videos, both digital, outdoor and print media with the same concept is used in Finland, Sweden, Norway, Denmark, Germany, and Austria. The campaign website, caverion.com/Csaga, supports the campaign in seven languages with expert articles, reference cases, and videos.
The campaign is built on four themes:
All the themes demonstrate how Caverion supports its clients in taking a long-term view to actively managing buildings and industrial processes.
The international, multi-channel campaign will run throughout 2016.
Digital Communication Award #DCA2016